Help Center › Reading the Evidence
Opening a Lead
The lead drawer, the opportunity score, and the problems and chips it shows.
- What do I see when I open a lead?Click any row in your search results, or any card on your Pipeline, and the lead drawer opens on the right with everything Legiit Leads know…
- How is the opportunity score worked out?The opportunity score shows how much there is to pitch a business on, from 30 to 100. Every lead starts at 30 and earns points for verified …
- When does a lead get Low star rating, Few Google reviews or No website?These problems come from the business's Google listing and a few plain facts from the website audit, each with a fixed cut-off. A lead gets …
- What is the Worth a look, not verified box?The dashed Worth a look, not verified box under Detected Problems lists problems the audit suspects but could not confirm. They are kept out…
- What does the Spends on ads chip mean?The green 💰 Spends on ads chip in a lead's drawer means Legiit Leads found real evidence that the business pays for advertising. Either it …
- What is the Closes like a winner chip on a lead?The 🏆 Closes like a winner chip next to a lead's name means the lead has at least 2 traits that, across all of Legiit Leads, turn into won …
- Which plan do I need for audits, PageSpeed, AI checks and heatmaps?You do not need a higher plan for the evidence on your leads. Every plan gets live website audits, the AI visibility check with Google AI Ov…
The Live Website Audit
Every row of the audit, how each check decides, and what verified and unverified mean.
- What does each row in the Live Website Audit mean?The Live Website Audit section of a lead lists every check Legiit Leads ran on the business's real website. Green means the check passed, re…
- What do verified, likely and unverified mean on an audit finding?Verified means Legiit Leads found positive evidence, or Google's own rendered page load confirmed it. Likely means the thing was missing aft…
- Which pages of a website does the audit check?The audit reads the lead's homepage plus up to 3 more pages it finds through the homepage's links on the same website: one contact page, one…
- Why does a lead's website show as Unreachable?Unreachable means the audit could not get a working homepage from the lead's website. Legiit Leads tries the secure HTTPS address first, wai…
- Why does the audit say Bot protection blocked the audit?The website answered the audit with a bot-protection page, such as a Cloudflare Just a moment... check, instead of its real content. Legiit …
- How is Load time measured and when is a site called slow?Load time is how long the business's homepage took to start answering when the audit asked for it. A lead gets the Slow load time problem wh…
- How does the audit decide a site has no contact form?The audit looks on every page it read of the business's website (the homepage plus up to 3 more, such as the contact, about and booking page…
- How does the audit detect chat, booking, email capture, analytics and pixels?Each of these checks searches the code of every page the audit read for the known signature of a tool: a chat widget, an AI chatbot, a booki…
- How does the audit find social links, and what is No video presence?The audit collects links to social networks from every page it read of the business's website, and the Social links row lists the networks i…
- How are the title tag, meta description, H1, alt text and homepage copy judged?These checks read the business's homepage and judge it against your search. A lead gets a problem when the title tag is missing, generic or …
- What does Domain expiring soon mean and where does the date come from?Domain expiring soon means the business's website domain is due to expire within the next 45 days, according to the domain's public registry…
- Why is there no Domain expires row on my lead?The Domain expires row only appears when the audit reached the business's website and the domain's public registry returned an expiry date. …
Google PageSpeed and Rankings
Google's official speed score, the #N rank badge, and the Map-Pack Heatmap.
- How do I get Google's official PageSpeed score for a lead?Many leads get their score without you doing anything: after a search finishes, Legiit Leads runs Google's PageSpeed test in the background …
- Why did my audit findings change after PageSpeed ran?Google's PageSpeed test loads the website in a real phone browser, and what Google saw replaces what the first audit worked out from the raw…
- What does the #N rank badge mean and how is the map pack checked?The #N badge next to a lead's star rating is where its website ranks in Google's regular (organic) results for your search. It is green for …
- Why does a lead have no Google rank badge?A lead only gets a #N badge when three things are true: the Google rank check ran for that search, the lead has a website, and that website …
- What is the Map-Pack Heatmap and how do I run a scan?The Map-Pack Heatmap shows where a business really ranks on Google Maps across its area, not just at its front door. It checks Google Maps f…
- What do the colours and numbers in the heatmap grid mean?Each square in the heatmap grid is a spot on the map, and the number in it is where the business ranked on Google Maps when someone searched…
- Why did my heatmap scan fail?When a heatmap scan fails, the reason appears in a red box under the Map-Pack Heatmap heading on the lead. It tells you what went wrong, for…
AI Search Visibility
The AI Invisibility Check, Google's AI answer, and the AI-search ready row.
- What is the AI Invisibility Check and how do I see the AI's answer?Every search you run for a keyword and location also asks an AI assistant with live web search who the best businesses are in your market, a…
- Why is there no AI check on my search, or why is a lead marked wrong?If the AI assistant could not be asked, or its answer named no businesses, the search simply has no AI ✓ or AI ✗ badges and no 🤖 AI Invisib…
- What is the Google AI answer verdict on the proof page?When Google shows its own AI answer (an AI Overview) for your search's keywords and location, Legiit Leads captures that text and checks whe…
- What does the AI-search ready row mean and how is llms.txt checked?The AI-search ready row in a lead's Live Website Audit shows Partial/Yes when the website has an llms.txt file, schema markup or both, and N…
Contacts and Corrections
Owner Hunter, verified emails, Edit Details, and removing a finding that is wrong.
- How does Owner Hunter find the decision-maker?Open a lead and click 🎯 Hunt Owner in the Decision-Maker section. Owner Hunter reads the business's own homepage and up to 2 about, team or…
- Why does Owner Hunter say no decision-maker could be identified?Owner Hunter only names a person when the business's own website text clearly names one, and it never guesses. When the site never mentions …
- What do (verified) and (unverified) next to an email mean?(verified) means the email address is written correctly, is not a placeholder, and its domain (the part after the @) has a mail server set u…
- How do I correct a lead's business name, contact name, email or phone?Open the lead and click ✎ Edit Details in its header. Change the Business Name, Contact First Name, Email or Phone, then click Save Details.…
- Why was my Edit Details change refused?✎ Edit Details refuses to save when the business name is empty, when the email is not a valid address, or when the email is a placeholder su…
- How do I remove a finding that is wrong, and can I put it back?If you have checked a business's website and a finding is wrong, open the lead, expand Something not accurate? under Detected Problems and c…
The Proof Page
The evidence blocks your prospect sees on their public proof page.
- What is the phone screenshot on the proof page?The phone screenshot is the final frame of Google's own PageSpeed test of the prospect's website, loaded as a phone visitor. Legiit Leads do…
- What is the Who's getting those customers instead table on the proof page?When the AI Invisibility Check did not name the prospect, their proof page lists the businesses the AI did name, up to 5, under Who's gettin…
- What are the schema and llms.txt files on the proof page?When the audit did not find schema markup or an llms.txt file on the prospect's website, their proof page includes a block called We already…
- What is the benchmark comparison on the proof page?The benchmark block compares the prospect with every business in the same category that Legiit Leads has measured, across all agencies on th…
- What does verified fixed N times mean on the proof page?These problems get fixed is a green block on the proof page that lists the prospect's problems with how many times Legiit Leads has re-check…