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What emails does my branded audit link send?

Prospect Alerts · Updated September 23, 2026

Two emails, and they only go out once a visitor leaves their details. The visitor gets their full report prepared in your company name, and you get an inbound lead alert with their contact details. Running the free check alone sends nothing.

What the visitor gets

After they fill in the form under Get the full report, free and click Send My Full Report, they receive an email with the subject Your website report for and their business name.

It greets them by the name they gave, says this is the full report from the live checks just run on their site, and ends with the line Prepared by followed by your company name. The button View My Full Report opens their proof page. Replies to that email come to you.

What you get

At the same moment you get an email whose subject is a flame, then Inbound lead from your audit link: and their business name. Inside it:

  • Their name, email address and phone number if they entered one.
  • The website they checked.
  • How many verified problems were found on it.
  • A note that their proof page has been published and emailed to them from you, so they are reading it right now.

The Open the Lead button opens that lead in Pipeline.

Where the visitor lands in your app

The lead is created immediately in the Working stage, grouped under a search named Inbound audits. It already has a published proof page, the audit findings from the live check, and an opportunity score.

The Open the Lead button opens it, and it shows in your Outreach Queue straight away. It becomes a card on the Pipeline board once you open it and click + Add To Pipeline, or once you approve one of its drafts.

Their email address is stored as unverified, because they typed it rather than it being found and checked on their site. See What do (verified) and (unverified) next to an email mean?.

Good to know

  • A visitor can run 10 audits in an hour from the same connection, and ask for the full report 3 times in an hour. Past those, they see Audit limit reached for this hour. Try again a little later. or Too many requests. Try again a little later.
  • The link itself is switched on and copied from the Your Branded Audit Link card in Settings.
The visitor is reading their proof page as your alert arrives, so this is the best moment to call or reply. If they left no phone number, use the email address they gave.
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