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What do I do if a business asks me to stop contacting them or to be removed?

Using Leads Responsibly · Updated September 23, 2026

Stop writing to them, and do it promptly. In your own outreach you are the one responsible for honoring opt-outs. If their reply came into Legiit Leads and was labelled UNSUBSCRIBE, the lead is moved to Lost for you and the drafted answer is a one-line polite confirmation and nothing else. If they want their business out of the platform's results altogether, point them at help@legiit.com.

What Legiit Leads does with an unsubscribe reply

When a reply is captured on a lead, the AI gives it one of five labels: INTERESTED, OBJECTION, NOT NOW, UNSUBSCRIBE or OTHER. The reply is logged on the lead's activity trail with that label.

If the label is UNSUBSCRIBE and the lead is not already Won, the lead's status is set to lost. It then shows the Lost pill and sits in the Lost column of the Pipeline. The answer the AI drafts for an unsubscribe is deliberately a single polite line confirming it, with nothing else in it.

What you should do

  1. Stop sending to that business, including any sequence you already approved.
  2. Open the lead and check the reply was labelled UNSUBSCRIBE. If it landed under another label, move the lead to Lost yourself on the Pipeline board.
  3. Take them off any list you keep outside Legiit Leads as well. The platform only knows about the leads in your workspace.
  4. If you answer at all, keep it to the short confirmation. Do not use the reply as another chance to pitch.

If they want to be removed from results entirely

That is a bigger request than your own list, and it is one for us rather than for you. Ask them to email help@legiit.com with the business name and website. Both the Privacy Policy and the GDPR Statement cover it: a business owner who wants their publicly listed details removed from a workspace, or excluded from results, can write to that address, and we remove their details from future results and instruct users' workspaces accordingly.

Pass the request on yourself if it is easier for them. Either way, stop your own outreach straight away rather than waiting for the removal to be actioned.

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