Which buying-window alerts can a territory raise?

The five alerts

• A new business appeared. A business is in the newest scan that was not in the previous one. The alert says a new business appeared in this market, and that fresh listings are the number one buying window for web and marketing services.
• An SSL certificate broke. The business had a working certificate on the last scan and does not now. The alert points out that browsers will now show Not Secure.
• A website stopped responding. The site answered on the last scan and did not answer on this one.
• A business started running ads. The business was flagged as not running ads on the last scan, is no longer flagged that way, and has a website. The alert says marketing budget is actively being spent.
• A Google rating dropped below 4.0. The rating was 4.0 or higher last time and is now under 4.0. The alert calls it a reputation-management window.

Nothing else raises an alert. Every other difference between two scans passes without one.

Where you see them

1. Open Monitored Markets from the sidebar.
2. Find the territory's card. Buying-window alerts sits near the bottom of it, newest first, showing up to 8 at a time.
3. Each row has an icon for the alert type, the business name, the alert message and the date it was raised.
4. Click Pitch it → at the end of a row to open the results of the scan that raised it, so you can read that business's full evidence and start working it.

Good to know

• Each alert is about one business, so a single scan can raise several at once, and one business can raise more than one (a site that went down and lost its certificate in the same week, for example).
• A territory keeps its 100 most recent alerts, and takes at most 30 from any single scan.

The first scan of a territory has nothing to compare with, so alerts only start from the second scan onward.